Abuja: The Nigeria Union of Journalists (NUJ) and the Nigerian Institute of Public Relations (NIPR) have called for journalists to adhere to the highest standards of professionalism and ethics to promote Nigeria’s core values and image. This was emphasized during the inaugural Press Week organized by the News Agency of Nigeria (NAN)-NUJ Headquarters Chapel in Abuja, with the theme: ‘The Place of the Media in Shaping and Sustaining National Value.’

According to News Agency of Nigeria, Dr. Ike Neliaku, the President of NIPR, highlighted the media’s vital role not just in shaping narratives but also in influencing values and behavior. Neliaku, represented by Mr. Ahmad Sajoh, a member of the Governing Council of NIPR, noted that historically, the Church served as the fourth estate, a role now fulfilled by the media due to its power to shape perceptions and bolster Nigeria’s national reputation.

Neliaku stressed the importance of a collective national identity and shared values, explaining that reputation transcends mere image, representing a true reflection of a nation’s values and behaviors. He called for Nigerians to question whether they genuinely share common national values beyond physical symbols of nationhood like dressing and culture.

Neliaku identified Nigeria’s challenge as the tendency to view crime and social issues through ethnic, religious, or regional lenses. He urged citizens to unite around four shared values: equity, fairness, justice, and inclusion, to build a great nation.

The NIPR President also announced that Nigeria would host the World Public Relations Forum (WPRF) in November 2026, marking a historic milestone for the country, with participation from over 126 countries. He urged the Nigerian media to partner with NIPR in reshaping the country’s narrative by telling positive stories that reflect Nigeria’s true essence.

Grace Ike, Chairman of the NUJ, FCT Council, encouraged journalists to uphold ethical and responsible reporting to strengthen national unity and development. Ike called on media practitioners to go beyond ‘business as usual’ and embrace storytelling that reflects integrity, professionalism, and national values.

Ike emphasized the critical role of the media in promoting national unity and ethical standards, highlighting the importance of transparency, accountability, and dialogue. She stated that journalists must recommit to integrity, fairness, and professionalism, rising above sensationalism and division to strengthen Nigeria’s moral fabric.

Collins Yakubu-Hammer, Chairman of the NUJ NAN, Headquarters Chapel, described the media as integral to nation-building, influencing how the country perceives itself. He emphasized that the media is more than a messenger; it mirrors society and builds national identity through the values it promotes.

Yakubu-Hammer highlighted the importance of accuracy, fairness, and responsibility in journalism, noting that the Press Week offered journalists the opportunity to reflect, learn, and reaffirm their commitment to ethical journalism, which sustains national values and promotes public good.