Dubai: APO Group, the leading pan-African communications and news distribution consultancy, has been selected by Emirates, one of the world’s largest international airlines, as its public relations partner of record for Africa with immediate effect.

According to African Press Organization, the partnership will enable them to support Emirates by providing strategic counsel, integrated public relations, and stakeholder engagement across several African countries, including South Africa, Kenya, Tunisia, Uganda, Senegal, Ivory Coast, Congo, Guinea, Tanzania, and Egypt. This collaboration aims to enhance Emirates’ visibility in the region and ensure consistent, insight-led communications that support both brand and commercial objectives.

By leveraging APO Group’s continent-wide network and expertise, Emirates plans to deepen its connection with pan-African audiences, local media, and industry partners. The appointment signals Emirates’ continued investment in the African continent and its commitment to maintaining a strong and responsive communications presence. This initiative aligns with APO Group’s mission to pioneer the future of communication and serve as a channel for Africa’s voices.